Evaluation Question 7

Evaluation Question 6

Evaluation Question 5

Using Question 4 as a base for this question, I will look at how my film opening attracts the audience that I envision my film would be best suited towards my product.

Starting off with the production logo at the start, because it looks a reasonable professional quality it could go some way to satisfy the psychographics of my audience. The succeeders would enjoy seeing a professional logo as it tells them this is a product of quality, but also because it is a niche unknown logo they will also be satisfied in their desire to try new things. Explorers would also be enticed by the logo for similar reasons, they enjoy exploring new and creative ideas so this logo would draw them in as it is brand new.

This scene would help to satisfy the age group of the audience that my film is aimed at. Because it is a an intense scene where a body is first discovered, building tension through the soundtrack and the camera movement, which would encourage a mid 20 to 30 year old audience to be drawn in as it is exiting. The age of my audience would also enjoy the non linear aspect of my opening, because it is multiple storylines and unclear as to the whole narrative at the start the younger generation would be more interested as they would want to see intellectual movies that challenge their views and make them think, which a linear blockbuster movie would be hard pressed to do. Also the age range is attracted with the main topic of the movie, mystery thriller coupled with action. They are in the age range that want to be intrigued and excited and to learn new things, so a mystery thriller will greatly appeal to them. The tension build up and setting  fuels their desired lifestyles, the younger generation would want to do exiting things, aspire and achieve, which this movie suggests will happen in the plot, and t provides escapism as the main character is in tense circumstances which inevitable instils excitement.

This shot of the film appeals to the NRC grade of my audience. A higher NRC grade of B or A would be able to relate easily to the large setting and long hallways, even though it is dilapidated,and understand that this setting used to be in fine condition and was owned by someone of wealth. Also A and B NRC grades could aspire to own a setting like this one providing them escapism, and also giving them an insight into exploring a rundown location, which would allow them some difference from their lifestyles. The bottom end of NRC grade of my audience is C1, which the setting still attracts them to. They would greatly aspire to own a setting such as that and have it in good condition, and like the Bs and As it would provide them escapism in that it would be like exploring an area that they would not have access to. But also this film opening does not alienate the audience that do not own such a property or have visited such a setting, there are stereotypical normal props that you would find in your own home. The book is a familiar site to many people with NRC grades of C, B and A and would allow them to easily relate to the opening a lot better. The coupling of a familiar setting such as a dining hall and the elaborate corridors creates an interesting juxtaposition that also means that all income rates of the audience are included, people can relate to the setting even in its run down condition, which allows my audience to be wider.

This shot on the left shows someone walking down a hallway, this would address the film and television fans that my audience would be as it is an interesting scene that builds tension. Because my ideal audience would be one that takes in a great deal of film and television of a wide variety they would want to see a narrative that is interesting and new. This shot shows a snapshot of a character and an important part of the narrative but it does not reveal anything apart from some of the characters lifestyle, smart shoes could suggest a high level job and a sense of authority. These little snapshots across my film opening create an interconnecting narrative that should keep film fans intrigued because it is non linear, it is more interesting. Also music lovers are not a major priority in my audience, I mentioned that it would be best if they consumed all types of music and especially enjoyed niche tracks. The music used in my opening is created by me using Soundation an online sound studio,  which would appeal to the niche music lovers and also appeal to the 'tribe' of my audience. The 'tribe' that my audience ended up being were street artists and they search for new culture which would inspire them, and a new original soundtrack would definitely fit their description.

The mystery and plot side of the opening attracts the education level of my audience, there would be more higher educated members of my audience than those with a standard education. The subtle props aspects are easier to relate to and begin to draw connections between to those with a higher education or a special interest in detective plots, it is also more likely that a higher educated audience member would have a job in law or security, making the film much more relatable to them. A standard education does not impede the qualities of the film opening, it just could be more difficult to understand the plot and why the props are connected to the scene and to be intrigued to watch the entire film. But the standard education audience is still addressed via the mystery and thriller part of the film, the murder scene would entice them to watch on even though it has a non-linear plot it clearly has elements of suspense throughout.

Gender, religion, race and sexuality are all attracted towards my film opening as it is welcoming to all kinds. In the opening and the entire film it does not objectivity, abuse or mock and kind of gender, religion, race or sexuality. Even though there are more male actors in the film and more Caucasian actors it does not exclude other genders/races from being addressed in the film. The subjects brought up in the film are gender and race-less so they would have no effect on any social group.

Overall my film opening addresses and attracts my audience by bringing together various topics, genres, settings, sounds and storylines that make sure that I have the widest audience appeal I can have. It does not exclude anyone but does gear towards more specific social classes of people.

Evaluation Question 4

Evaluation - Question 4

Background

Well raised person, from whatever background because in my film there is no ridiculing of any kind of background. It might be easier to relate to for people from middle class backgrounds or who had a suburban upbringing but it doesn’t mean it’s inaccessible to others. My perfect audience member would be from a middle class background as they would be able to identify the most with the film, and they would be more interested in niche films as they are stereotypically more cultured.

Picture

Tribe

After taking the Channel 4 Tribes quiz in the mind-set of what my ideal audience would say, the answer came up as a Street Artist. This means that they are vocal and creative on the streets and their motivation is creating more art.

Music

Music is not really a factor that would affect my film, if you were into heavy metal and nothing else then maybe my film would not be for you but if you are a general music lover and open to all forms of culture. An ideal audience member would like music across all generations which means you are more embracing of culture and more likely to enjoy niche films. The music used in my opening is very niche which matches the independent tone and a love of niche music and an open attitude to enjoying new forms of music is the best attitude for my audience to have.

Television

Watch a lot of it and in variety would be the ideal candidate. Consume programs from past and present with ranges of genre from costume drama to reality TV. It just shows that you are culturally aware and actively trying to attain as much culture as you want. Niche Television seems to be very hard to find, as most television is widely watched in the millions. Perhaps shows like Utopia on channel 4 that were cancelled because of low ratings but was a quality product is a good example of a niche program. So, similar to music the audience for me would be an open minded one, that consumed metric tons of media.

Films

Similar to music and television watched a wide range of films from all ages and all genres. Have a passion for film and narrative storylines as that is what niche films are. My audience I would like to imagine involve themselves further in film, watching the Baftas and the Oscars, watching live streams of Sundance Film Festivals and getting involved in local film festivals. Of course the audience for me would be one that preferred niche films rather than mainstream ones; they would discuss and share niche films with their friends all the while having an underlying penchant for all films.

Age

Mid 20s to mid 30s would be my ideal age range, this is because some of the topics discussed are complex, like economics, which you would need to be of an older age or have a huge interest in the topic to understand. People in this age bracket are more likely to be interested in niche films because they have already watched a great deal of films in their lifestyle and they would want to experience new and innovative cinema. But because it is a thriller it is still fast paced so it would also fuel the excitement of the mid 20 year olds. Also it is people in this age bracket that have just got in or have been in the film industry, young creative types who are more inclined to go to film festivals and see niche films.

NRC Social Grade

NRC grade C1, B and A is the bracket that would be my audience, with B being the most likely to see niche films as they would be industry professionals and would have more money to go to film festivals. C1 and A are not excluded as the film would still be marketed towards them as it is still action/thriller for the C1s who desire escapism but also has high class ‘A’ grade topics such as stock market manipulation and governmental issues.

Gender

The gender market for my film is both genders as both genders are major roles in the films and neither is gratuitously sexualised or mocked for their gender. Although I believe more men would see the film because it had more stereotypical male topics like action and high level finance.

Religion

Religion would not be a factor to be considered in my ideal audience, religion is never explicitly mentioned throughout the film as it is not a topic that is relevant to the film. Any religion could watch it as it would not offend any of them.

Race and Sexuality

Even though the main cast are all Caucasian this should not deter any races from being an ideal audience. All races would be able to identify with job types, human emotions and the idea of a hopeless struggle regardless of skin colour. No one is sexualised in the film as the topics the film brings up have no relevance or connection to sexuality and as it is a niche film it is narrative based.

Education

A higher education would be preferable for an ideal audience because of the higher level topics used like stock markets and finance as well as government issues. A standard education would not be an issue as it is still an action/thriller so would contain exiting elements.

Income

Income not relevant as a cinema ticket cost is negligible. Because it is a niche film it is likely to be shown at film festivals so extra income could mean an early screening but it would also arrive to cinema screens in the end.

Lifestyle

Current lifestyle that would not be interested as much could be stockbrokers that are on the run from a government agency, but I think the amount of people with this lifestyle would be slim. Stockbrokers could enjoy it because it has thriller elements that would not be present in their lifestyle. A desired lifestyle would be one of a job in high finance and a life of action and escapism.

Brand Purchasing

Purchases of film posters, magazines and DVDs go a long way to immerse an audience into the culture. But brand purchasing is not necessary, just a passion for niche films and film culture.

Psychographic

Succeeders and Explorers are the ideal psychographics for my audience; they both like and take in fine art so they are more likely to enjoy niche films, seeing a niche film lets succeeders feel self important. Explorers are younger and more likely to watch new things so a niche film appeals to them more.

Evaluation Question 3

Evaluation Question 2

Made using Prezi

Evaluation Question 1

Finished Film Opening

Final Draft of Film Opening (No Sound Design On)

Storyboard

Costumes and Props Analysis

Costume

Main character

• Smart brown shoes

The main character needs to convey and air of sophistication and power, and these smart shoes allow that feeling to be conveyed. They also make the character seem in control, as through the use of close ups we will show the shoes walking down a corridor. The shoes will be slightly tattered, suggesting heavy use and the feeling that even though the character is smart he is not too concerned about his appearance, creating an intriguing precedent.

• Black trousers

To further the smartness of the character we will use black trousers, they will be plain and simple but will make him seem more crisp. This makes the character more interesting as his smart bottom half contradicts his casual top that he wears, suggesting that he needs to be smart at some point, allowing him as a character to have some depth

• Casual top

This casual top will allow the character to seem mismatched, but also will remove any possibility of the character being seen at work or in a professional capacity. The casual top makes it more intriguing as to why this character is walking around this crime scene and what his connection is, making audiences want to watch more of the film.

Dead Body

• Jeans and a loose top

I want the dead person to be in casual clothes, as it makes the crime more shocking that something happened to a regular looking man, rather than someone in some kind of uniform. The casual look gives this character a sense of innocence, and creates empathy with the audience as he is more relatable according to his clothing.

Props

• Tape

An intriguing prop to use as it creates a sense of confusion in the audience as it is unusual for tapes to be used in the modern age. This makes it fascinating to the audience and they will be more involved in how this crime happened and how the tape connects.

• Wallet

A more standard prop to find on a body but this wallet will be filled with foreign currency, this will give some exoticism to this crime and to the body making the situation that bit more exciting as it is not as domestic as it first seems. It creates the sense of there being a wider scope to this whole drama, and the audience will be intrigued to find out how it ties in.

• Burned Photograph

This cliché prop is used here to again add more layers to the crime scene, and make it seem more exciting. The burned aspect will create the sense of mystery and also allude to another undisclosed character who burned the photograph, this will allow the audience to be engaged and wonder who it could be and how they are connected.

• Plastic bag with mysterious substance inside

This will be found near the fireplace amongst the coals, it will further add a sense of mystery as this crime scene has more connected to it than first thought. The many different props means many different motives for the body to have been killed and keeps the audience guessing throughout the opening. The plastic bag suggests dodgy dealings and gives the initially innocent body a sinister edge, as if he was caught up in illicit activities.

• Book

An opened book will be found near the body, and the main character will pick it up and read it. This gives  the crime scene a more theatrical feel as it would seem like the book has been placed deliberately. This creates the character of the murderer as eccentric and larger than life, making the audience much more interested to watch the rest of the film as  they will want to find out why the book was included and what connection to the body it held.

Rough Cut Feedback and Changes I Would Make

Planning – Feedback from Rough Cut

After creating the rough cut I showed to various peers of multiple ages to see what the feedback would be.

Positives

• Sound is intense
• Good title font
• Titles appear in and out in time
• Door shift focus is good
• Theme clearly established
• Production logo is brilliant
• Interesting character established
• Intriguing plot and would want to watch on to find out more
• Steady camera work but shaky in places to heighten the intensity
• Good mise-en-scene and props

Negatives

• "Audio quality is a little poor"

This feedback is vital to me as it allows me to now focus much more on the audio rather than the visuals of film opening, I can spend a great deal of time editing the sound on the clips to make the diagetic sound more appealing and less harsh to the ears

• "The exposure on some shots is too dark"

With this feedback I can now go back and use the editing software to change the brightness and exposure on the shots to make them look in the best light as possible without it looking artificial

• "The acting is not the best quality"

This feedback is useful to me in the future but I cannot change the actor at this time, as production for the opening titles has wrapped. The actor was proficient enough to complete the task in hand but after this feedback I did re-edit some clips to cut out parts where the actor was not the best.

• "Potentially too many intertitles"

This feedback is valid as there are quite a few intertitles in my film opening, I did remove some intertitles and I will go back and remove a few more to make the narrative flow more. However I do feel the intertitles allow it to be more intense and suspenseful as they break up the shocking revelations seen on screen.

• "Costume for the main actor is a little off"

In hindsight the top half of the costume for the character did not have as much thought put into it as the bottom half with black trousers and smart shoes. The character is supposed to be more casual as he is the detective vising the scene of the crime before he officially should, but it is perhaps a little too casual. This feedback will allow me to critique my opening more easily in the evaluation.

• "Needs to have some kind of underlying soundtrack"

This feedback it very useful to me as it shows that the audience wants what I was planning to include, the film opening does need a subtle soundtrack that is slow when the character is exploring but picks up in intensity for the cuts to black and the title. I will create and add a soundtrack using online software in order to make the film opening as suspenseful as possible.

Location Shots

Audience Feedback from Film Treatments

Research – Focus Group

I spoke to 2 focus groups and pitched them the idea of my film using my film treatment 1. The first group consisted of similar ages, 16-17. The second group consisted more of university students, ages from 19-23.

First Group Feedback

• Positives
• “sounds like an exciting concept”
• Liked the suspense that builds up throughout the film
• Seems to have a lot of interesting characters
• "the twist is well placed and makes the film interesting"
• Exiting and fast paced at times, and more slowed down and methodical in others
• "A more exciting take on detective stories"
• The sort of film that they would enjoy to watch
• Negatives
• Seems to draw a great deal of “influence from other films”
• Confusing narrative potentially, would have to be very clear to the audience
• Very hard to film a suspenseful opening that would keep the audience hooked
• Perhaps too generic, not really original
• “Not a film I would be interested in watching” – 16 year old female
• Not too innovative, potential to get bored at some point during the film
• "Seems very stereotypical and full of stock characters"

Second Group Feedback

• Positives
• Genre that is popular and mainstream
• The idea of intertwining stories is more interesting
• The plot is interesting and a "new take on the classic mystery story"
• Exciting premise and has a "good twist" at the end that would have kept the audience guessing
• Pacing of the film is good, some fast paced action interlaced with slower more calmed down scenes
• Good concept that "peaks my interest"
• Easy to relate to as the characters are regular people
• Negatives
• Perhaps too simplistic
• “hard to pull off”
• Draws too much influence from popular detective tropes and programs
• Seems too "Agatha Christie"
• Potential to be sometimes boring as the plot would be hard to string out into a feature length film
• The opening will "find it hard to build suspense" and get the audience hooked
• The title of the film does not excite me
• Not new or original, it’s been done before

Changes to make after Focus Groups

I kept in mind the positive feedback about intertwining storylines and making it fast paced and a different take on a detective/mystery movie. The main negatives seem to focus on the plot and the pacing of the film which is not that much of my concern as I am only making the film opening. however some people in the focus groups pointed out that the opening could find it difficult to build suspense and hook the audience, this means that I need to take extra care in building up suspense in my opening as this will what will make the audience want to see more. The positive feedback is good as some members mention how they find the plot interesting and a new take, this inspires me to produce a high quality film opening that will do justice to the praise that the film treatment has received. The focus groups were useful in making me understand that careful thought was needed to plan out my film rather than a fleeting idea.

Production Schedule

DAILY PRODUCTION LOG

Project:

“Hotel Hyde” film opening

Day:

Wednesday

Date:

18th January 2016

Production Office:	Young Films	First Shot AM:10		Crew Call: 7:30
				Wrap: 15:00
Locations:	Production Crew:
1) Interior of The Bridge Inn	Executive Producer:	Boulton-Lear
2)  Corridor	Producer:	Ben Young
3) Main function room	Director:	Ben Young
4)	1st Assistant Director:	Ben Young

Shot Number	Description	Audio Notes
1	CU of feet walking down hallway	Silence on set to capture footsteps
2	OTTS of Ed walking down hallway	Silence on set to capture footsteps
3	MS of Ed turning the corner	Silence on set to capture footsteps
4	CU of Ed’s feet walking down hallway	Silence on set to capture footsteps
5	Tracking OTTS of Ed walking to door	Silence on set to capture footsteps
6	Focus shift of the door
7	CU of Ed opening the door	Silence on set to capture door opening
8	LS of Ed walking through function room	Silence on set to capture footsteps
9	LS of Ed running to body	Silence on set to capture footsteps
10	Close Ups of Ed taking items from body
11	OTTS of Ed approaching fireplace
12	CU of Ed taking items from the fireplace
13	LS of Ed walking away from the body	Silence on set to capture footste

EQUIPMENT / TECH NOTES:

Used just one camera and tripod used

Lighting rigs used

CREW / TALENT:                            

POSITION	NAME	TRAVEL	TIME IN	TIME OUT	OVERTIME	EXPLANATION FOR OT
Director	Ben Young	Car	7:30	15:30
Producer	Ben Young	Car	7:30	15:30
DOP	Ben Young	Car	7:30	15:30
Makeup
Wardrobe	Ben Young	Car	7:30	15:30
Talent	Ed Wright	Car	7:30	15:30
Talent	Huw Fenny	Car	7:30	15:30

Ed Wright                                                                              Ben Young

On Set Representative                                                         Production Manager