Saturday, 18 March 2017

Evaluation Question 5


Using Question 4 as a base for this question, I will look at how my film opening attracts the audience that I envision my film would be best suited towards my product.

Starting off with the production logo at the start, because it looks a reasonable professional quality it could go some way to satisfy the psychographics of my audience. The succeeders would enjoy seeing a professional logo as it tells them this is a product of quality, but also because it is a niche unknown logo they will also be satisfied in their desire to try new things. Explorers would also be enticed by the logo for similar reasons, they enjoy exploring new and creative ideas so this logo would draw them in as it is brand new.


This scene would help to satisfy the age group of the audience that my film is aimed at. Because it is a an intense scene where a body is first discovered, building tension through the soundtrack and the camera movement, which would encourage a mid 20 to 30 year old audience to be drawn in as it is exiting. The age of my audience would also enjoy the non linear aspect of my opening, because it is multiple storylines and unclear as to the whole narrative at the start the younger generation would be more interested as they would want to see intellectual movies that challenge their views and make them think, which a linear blockbuster movie would be hard pressed to do. Also the age range is attracted with the main topic of the movie, mystery thriller coupled with action. They are in the age range that want to be intrigued and excited and to learn new things, so a mystery thriller will greatly appeal to them. The tension build up and setting  fuels their desired lifestyles, the younger generation would want to do exiting things, aspire and achieve, which this movie suggests will happen in the plot, and t provides escapism as the main character is in tense circumstances which inevitable instils excitement.

This shot of the film appeals to the NRC grade of my audience. A higher NRC grade of B or A would be able to relate easily to the large setting and long hallways, even though it is dilapidated,and understand that this setting used to be in fine condition and was owned by someone of wealth. Also A and B NRC grades could aspire to own a setting like this one providing them escapism, and also giving them an insight into exploring a rundown location, which would allow them some difference from their lifestyles. The bottom end of NRC grade of my audience is C1, which the setting still attracts them to. They would greatly aspire to own a setting such as that and have it in good condition, and like the Bs and As it would provide them escapism in that it would be like exploring an area that they would not have access to. But also this film opening does not alienate the audience that do not own such a property or have visited such a setting, there are stereotypical normal props that you would find in your own home. The book is a familiar site to many people with NRC grades of C, B and A and would allow them to easily relate to the opening a lot better. The coupling of a familiar setting such as a dining hall and the elaborate corridors creates an interesting juxtaposition that also means that all income rates of the audience are included, people can relate to the setting even in its run down condition, which allows my audience to be wider.


This shot on the left shows someone walking down a hallway, this would address the film and television fans that my audience would be as it is an interesting scene that builds tension. Because my ideal audience would be one that takes in a great deal of film and television of a wide variety they would want to see a narrative that is interesting and new. This shot shows a snapshot of a character and an important part of the narrative but it does not reveal anything apart from some of the characters lifestyle, smart shoes could suggest a high level job and a sense of authority. These little snapshots across my film opening create an interconnecting narrative that should keep film fans intrigued because it is non linear, it is more interesting. Also music lovers are not a major priority in my audience, I mentioned that it would be best if they consumed all types of music and especially enjoyed niche tracks. The music used in my opening is created by me using Soundation an online sound studio,  which would appeal to the niche music lovers and also appeal to the 'tribe' of my audience. The 'tribe' that my audience ended up being were street artists and they search for new culture which would inspire them, and a new original soundtrack would definitely fit their description.

The mystery and plot side of the opening attracts the education level of my audience, there would be more higher educated members of my audience than those with a standard education. The subtle props aspects are easier to relate to and begin to draw connections between to those with a higher education or a special interest in detective plots, it is also more likely that a higher educated audience member would have a job in law or security, making the film much more relatable to them. A standard education does not impede the qualities of the film opening, it just could be more difficult to understand the plot and why the props are connected to the scene and to be intrigued to watch the entire film. But the standard education audience is still addressed via the mystery and thriller part of the film, the murder scene would entice them to watch on even though it has a non-linear plot it clearly has elements of suspense throughout.

Gender, religion, race and sexuality are all attracted towards my film opening as it is welcoming to all kinds. In the opening and the entire film it does not objectivity, abuse or mock and kind of gender, religion, race or sexuality. Even though there are more male actors in the film and more Caucasian actors it does not exclude other genders/races from being addressed in the film. The subjects brought up in the film are gender and race-less so they would have no effect on any social group.

Overall my film opening addresses and attracts my audience by bringing together various topics, genres, settings, sounds and storylines that make sure that I have the widest audience appeal I can have. It does not exclude anyone but does gear towards more specific social classes of people.











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